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The Power of Giving Thanks
Posted on December 01, 2022![]()
We can't say it enough - thanking your donors is the key to success!
Today's Donors Share New Giving Intentions and Motivations: Why America Gives 2022
Posted on November 18, 2022![]()
Before heading into the busiest season for online donations, explore what 1,000 U.S. donors say are their charitable giving plans, loyalty to organizations, and motivations.
Build Resilience for the Tough Times Ahead
Posted on October 26, 2022![]()
It is so important to focus efforts on donor retention, even more than ever.
How to Get Big Donors to Give in Troubled Times
Posted on October 24, 2022![]()
The Chronicle spoke with a few top fundraising executives, who shared tips to help you adapt your major-gifts strategy to the current climate and maximize your results.
From Transition to Transformation: Key Lessons from the Pandemic for Nonprofits
Posted on October 11, 2022![]()
By learning key lessons from the pandemic — covering agility, finances, people, impact, and fundraising — nonprofits can move from transition to transformation and strengthen their organizations.
3 Tips for Rebuilding Your Board Post-Pandemic
Posted on October 04, 2022![]()
In good times and bad, this is good advice on building a leadership team.
4 Ways to Make Your Donor Relations Recession-Proof
Posted on October 03, 2022![]()
Your mission matters more than ever during a recession, but difficult economic times don't have to involve overworking your staff or overextending your supporters.
Why Fundraising Consultants Don't Bring in New Donors
Posted on September 28, 2022![]()
Fundraising consultants can be invaluable for nonprofits looking to optimize their fundraising operations. However, some nonprofit leaders don't know the nature of what fundraising consultants do.
How Storytelling Can Help Personalize Donor Communications
Posted on September 22, 2022![]()
Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds.
Top 8 Nonprofit Major Gift Asking Blunders
Posted on September 16, 2022![]()
Read on to explore the top eight blunders asking for a major gift.
The Future of Family Philanthropy
Posted on September 15, 2022![]()
Excellent topic for development teams and philanthropic leaders to consider in the midst of the most massive transfer of wealth in our nation.
3 Expert Tips on Fundraising in Today's Economy
Posted on September 09, 2022![]()
While many donors are pulling back on giving, that doesn't mean it's time for nonprofit professionals to wave the white flag. NonProfitPRO offers ways fundraisers can maximize giving in a bad economy.
Be Careful With Wealth Ratings
Posted on September 07, 2022![]()
Uncover the story that drives donors and build the relationship from there.
The Art of Communication: The Donor Demand for Deeper Engagement
Posted on September 02, 2022![]()
Today's donors demand more from organizations they support. Stephen Jennings, ED of Rady Children's Hospital Foundation, shared his thoughts on how to convert donors' desires for deeper engagement into a long, financially fruitful relationship.
Do Philanthropic Giving Trends Matter and Which Reports Are Right?
Posted on August 24, 2022![]()
Because we are known to track and share giving trends, CapDev recommends reading this article and also considering the sources of data as you use it in your philanthropic decision making.
3 Ways Your Board Must Participate in Year-End Giving
Posted on August 17, 2022![]()
"When you equip boards to confidently participate in your year-end efforts, the results can be amazing. Their voices and connections amplify your work and lead to even greater mission impact during the time of year when most philanthropy occurs."
What is the Board's Role in a Major Campaign?
Posted on August 16, 2022![]()
CapDev VP, Clare Jordan, shares insights on the role of the board in a major campaign and how it fits in with other critical roles.
5 Things To Do This Summer To Be Ready For Fall Fundraising
Posted on July 29, 2022![]()
For many of us, summer is a slower time for donations, and sometimes even our operations. However, there are a few things that you can do this summer that will make a big difference for fall fundraising.
Solving The Donor Retention Rate Issue: The Case For Creating A Board-level Donor Thank You Committee
Posted on July 25, 2022![]()
CapDev frequently recommends a "Stewardship Chair" position. It's time to make keeping your donors a board-level priority, right up there with Finance, Governance, and Development itself.
Why Nonprofits Must Make Peace with Turnover
Posted on July 22, 2022![]()
Turnover will always be a factor, and it may be a growing aspect of the new normal due to circumstances beyond our control.
How to Connect With Affluent Donors of Color
Posted on July 18, 2022![]()
Donors and charity leaders assembled by the Chronicle of Philanthropy share insights into strategies for securing a more diverse pool of donors.
4 Steps for Fundraisers to Nail Their Next Ask
Posted on June 24, 2022![]()
Panelists from last week's Fundraising Day in New York 2022 from AFP-NYC, the "Making the Ask and Demystifying the Process" offer a few tactics to navigate the ask.
Free Thoughts - Leading as Board Chair
Posted on June 21, 2022![]()
Helpful insights from Monroe Free, President and CEO of Habitat for Humanity of Greenville County and Chair of the Board of Directors of Together SC.
The Nonprofit Hiring Crisis
Posted on June 09, 2022![]()
Staff shortages and resignations are hampering nonprofits' ability to do their work. Here's how they are coping — and trying to remedy the situation.
Learn From History to Combat Possible Economic Downturn
Posted on June 08, 2022![]()
With all the talk regarding inflation and looming recession, what's a nonprofit to do?
Welcome to Your Donor's Story
Posted on June 03, 2022![]()
You can tell your organization's story, but are you also taking into consideration your donor's story too?
Trust in Nonprofits and Philanthropy Continues to Be Higher Than in Government and the News Media
Posted on June 01, 2022![]()
Americans' trust in nonprofits and philanthropy remains higher than in many other institutions, including federal and state government, corporations, and the news media, but that confidence has slipped in the years since Covid, according to a new report.
Strategies to Retain Recently Lapsed Nonprofit Donors
Posted on May 27, 2022![]()
Recently lapsed donors are more warm than cold. This segment of donors has already demonstrated belief in your mission, use these strategies to secure a second donation.
A Good Development Plan is Key to Capacity Building
Posted on May 24, 2022![]()
A Development Plan that sits on your shelf in a pretty binder is useless. Use this advice to bring your development plan to life and truly build your capacity.
Building the Plane While We Fly It: 5 Ways for Nonprofit Leaders to Successfully Land in 2022
Posted on May 18, 2022![]()
A phrase many have heard and used before. This author digs into what it means and ways to help nonprofit leaders navigate and successfully land those planes.
When Nonprofits Put Policy Over People
Posted on May 12, 2022![]()
Your people are your most important resource. Since they are doing such amazing work, don't allow policies that punish them, but look to reward, encourage, and celebrate them instead.
Top Secret: Underused Strategy to Keep Donors Close
Posted on May 04, 2022![]()
The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don't prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum.
Large Numbers of Nonprofit Leaders Are Stepping Down — and the Competition to Find New Ones Is 'Fierce'
Posted on May 03, 2022![]()
Some executives are leaving because of burnout. Others are taking the opportunity to move to larger groups. The changes wrought by the pandemic and the push for equity mean that some nonprofits are fundamentally different organizations than they were in 2019.
Use the Magic Of Focus To Conjure Powerful Fundraising Results
Posted on April 27, 2022![]()
We all know the power of focus, the magical results when we can remain single-minded in our effort. Sometimes you'll hear someone brag about how great they are at multitasking. For most of us, that is a fallacy. Research shows that's not how we're wired.
4 Tips for a Strong CEO and Board Chair Partnership
Posted on April 25, 2022![]()
Cindi Phallen offers up some important tips on strengthening a crucial partnership.
In-Person and Virtual Event Attendees Are Nearly Equally Likely to Donate, New Report Says
Posted on April 20, 2022![]()
The survey from Classy of 1,000 event attendees sought to uncover what elements of an event make attendees feel engaged, safe, and motivated to give.
How This Hospital Foundation Leaned on Outside Agencies to Meet Its Fundraising Goal
Posted on April 06, 2022![]()
Tackling a large capital campaign initiative is daunting under any circumstances. But finding strategic partners that understand philanthropy, your mission and your unique circumstances can make even seemingly insurmountable goals achievable.
Habitat Forsyth Announces New CEO
Posted on April 01, 2022![]()
After an extensive search, Habitat for Humanity of Forsyth County announced that George Redd IV is the new CEO/Executive Director. George previously served as the Chief Program Officer at the affiliate.
3 Steps to Create the Ultimate Donor Retention Plan
Posted on March 31, 2022![]()
Effective donor retention is possible with a retention plan that takes into account why your donors give to your nonprofit, works to build personal connections and gives donors the flexibility they need to continue giving to your organization.
What Fundraisers Are Doing as the Pandemic Eases
Posted on March 29, 2022![]()
Fundraisers are rethinking how they do their job as the pandemic eases, a new study by the Association of Fundraising Professionals finds.
7 Email Marketing Myths That Are Hurting Your Fundraising Efforts
Posted on March 25, 2022![]()
The sooner you know the truth about these common email marketing myths, the sooner you can start delighting donors, getting more opens, and raising more money!
Does Your Nonprofit Board Need a CGO?
Posted on March 25, 2022![]()
Too many nonprofit boards are stuck in a rut of substandard governance and need a new way to break out. This article explores ways that designating a CGO will help nonprofit boards lift their governance game.
Leading from Experience: Why Diversity Is Critical for Nonprofits
Posted on March 22, 2022![]()
Leaders tend to pull from their familiar networks when filling critical roles, rather than reaching beyond that close circle. This can lead to a leadership tree where every branch is devoid of racial diversity.
10 Ways to Tell Donors They Made a Difference
Posted on March 21, 2022![]()
There is not a limit to how many times you should tell a donor they are making a difference. You could do it every week. But then the question is how do you make the story different and unique?
How to Hold Successful Hybrid Board Meetings
Posted on March 15, 2022![]()
Nonprofit board management has become an increasingly difficult task in a hybrid setting but hybrid meetings are here to stay. Here's how you can ensure board meetings remain successful even when teams are in person and virtual.
How We Closed Our Capital Campaign More Than 200% Ahead of Goal
Posted on March 10, 2022![]()
Healing Transitions' executive director shares lessons learned that may help if considering leading your organization into a major fundraising campaign.
Wealthy Donors of Color Talk About What Motivates Their Giving in New Report
Posted on March 10, 2022![]()
"People of color who are givers are bringing a different set of priorities to the table from their own life experience," says report co-author Urvashi Vaid, and that changes both the agenda of philanthropy and what's possible for the nonprofits they support.
How Having a Strategic Plan Will Help You Raise Significantly More Money
Posted on March 09, 2022![]()
If you're like most nonprofit leaders, figuring out how to keep your organization financially stable is perhaps your biggest pain point, but having and effectively executing a strategic plan can help you raise significantly more money and ease that pain.
Powerhouse Boards: Tips to Achieving Long-Term Success
Posted on March 03, 2022![]()
NonProfitPRO looks at five strategies you can implement now to create a thriving board.
8 Must-Know Nonprofit Trends for 2022
Posted on February 28, 2022![]()
NonProfit PRO compiles nonprofit trends each year to learn predictions on emerging fundraising and leadership tactics for the year ahead. Here is a list of eight of the 40 trends.
3 Ways to Drive a Culture of Philanthropy Instead of a Culture of Charity
Posted on February 24, 2022![]()
There is a lot of talk in our industry about developing a culture of philanthropy. But what does developing a culture of philanthropy really mean in the day-to-day life of a nonprofit professional?
Lifetime Value Starts With the Second Gift
Posted on February 23, 2022![]()
The motivation that gets someone to take the first step to support an organization is quite different from their motivation to continue to be engaged. Just look at the lousy retention rates that nonprofit organizations suffer year after year.
It's Q1: Time to Start Year-End Planning
Posted on February 21, 2022![]()
Every year, nonprofit marketers focus on the sprint that is year-end fundraising from Giving Tuesday through the end of the year. And every year, we say this feels like it's all happening sooner — and it actually is!
CapDev Announces New Team Member
Posted on February 18, 2022![]()
Capital Development Services is excited to announce a new addition to our Senior Counsel team. Valerie Melton, MPA has joined the CapDev team, effective February 2022.
Effective Nonprofit Communications Starts With 'Why'
Posted on February 17, 2022![]()
If your nonprofit is struggling to find its voice or having a hard time connecting with potential supporters, it's important to take some time to think clearly about why you exist, even if it's hard to do.
2021 Charitable Giving Report Reveals Record Year for Generosity with 9% Growth in Giving
Posted on February 16, 2022![]()
The Blackbaud Institute has released its 2021 Charitable Giving Report and finds online giving has grown a substantial 42% since 2019.
Guiding Strategies: Donor Feedback—Start Listening to Learn
Posted on February 14, 2022![]()
In this article from Advancing Philanthropy, Rachel Muir, CFRE, dives into a key aspect of fundraising: listening. Read on to learn about the importance of making your donors feel heard by you.
How To Rock Valentine's Day To Build Donor Loyalty
Posted on February 14, 2022![]()
Bloomerang shares eight fun valentines you can deliver to show your supporters the love.
Trends and Must-Have Social Media Tools Ruling 2022
Posted on February 09, 2022![]()
Social media is an essential marketing tool to drive brand awareness. NonProfitPRO explores some of the top trends and then some of the excellent tools to have your brand stand out from the rest.
Empathy is the Pathway to Your Why
Posted on February 08, 2022![]()
We talk about "start with why," but how do you get to your why? We believe the best pathway to determining the root of your "why" requires taking a journey of empathy.
21 Ways To Make Donors Your Valentine
Posted on February 07, 2022![]()
In this post, Bloomerang's Jay Love shares 21 ways to show love to your donors before, on, and after Valentine's Day.
25+ Engaging Virtual Fundraising Ideas For Nonprofits
Posted on February 07, 2022![]()
Virtual events are a prominent staple in today's environment. Check out these 25 virtual fundraising ideas you can try as an alternative to in-person meetings.
Now Is the Time To Focus on Donor Retention
Posted on February 07, 2022![]()
What should your job focus be this month with respect to donors? Since the heaviest concentration of time for donor solicitation has recently passed, donor retention is what should you be doing now.
Resiliency and Leadership: Why Do We Do What We Do?
Posted on February 04, 2022![]()
This article from the latest issue of AFP's Advancing Philanthropy addresses a critical aspect of fundraising: the why.
Top 10 Tips for Fundraisers in 2022
Posted on February 04, 2022![]()
A good round-up of top tips from Indiana University Lilly Family School of Philanthropy.
Five Ways that Nonprofits Can Make Decision Making More Inclusive—and More Effective
Posted on January 28, 2022![]()
Nonprofits are emphasizing inclusion to make their decision-making processes more effective. Find out how the RAPID decision-making tool and four other approaches are helping nonprofits achieve more equitable outcomes.
How to Craft a 2022 Fundraising Strategy for Your Nonprofit
Posted on January 26, 2022![]()
Ready for a successful year? Meet your 2022 goals with these fundraising tips from "Nonprofit Tech for Good" that you can implement from season to season.
Express Gratitude to Your Donors Daily
Posted on January 25, 2022![]()
Stop for a moment, and have a heart and behavior check. Are you really focused enough on the donor and what they need? Do you express gratitude at the level and frequency you need to?
How To Make Your Capital Campaign Less Risky
Posted on January 25, 2022![]()
Capital campaigns have some inherent risk, but there are plenty of ways to reduce risk and boost your chances for success. Here are two top strategies.
When it Comes to Boards, "Who" Matters
Posted on January 25, 2022![]()
In a recent study, the Center for Effective Philanthropy found important evidence about the relationship between "who" the board is and "what" it is doing in terms of its commitment to racial equity.
3 Keys for Nonprofit Strategic Planning Now
Posted on January 24, 2022![]()
It feels challenging to plan at a time of so much uncertainty. But because of the shifts of the pandemic, many nonprofit organizations are creating strategic plans.
New Nonprofit Leaders of Color Bring Change but Also Face Hurdles
Posted on January 24, 2022![]()
A new study released Thursday found that of the new chief executives appointed, half were people of color replacing white leaders.
3 Things to Ask On Your Next Foundation Call
Posted on January 21, 2022![]()
A program officer from a foundation has reached out and she wants to talk about submitting a proposal. Here are 3 questions you should be prepared to ask in that call or meeting.
The 3 C's of Donor Communications
Posted on January 21, 2022![]()
Communication is the key to a strong relationship. This AFP article shares why being clear, consistent and creative makes for effective and impactful donor communication.
7 Ways to Show Your Donors Some Love
Posted on January 13, 2022![]()
A transactional thank-you message after a donor makes a donation is not enough. Check out these seven tips to show your supporters some appreciation in the new year.
How to Launch a Campaign When Everyone's Launching a Campaign
Posted on January 10, 2022![]()
Time the announcement right, consider new approaches to volunteer leadership, and more.
3 Critical Components of a 2022 Fundraising Tech Stack
Posted on January 05, 2022![]()
There are three categories of technology that nonprofit organizations need to focus on in 2022 if they want to improve their fundraising in this new digital age. Here is an outline of what your fundraising tech stack should look like.
Prioritizing Money Builds Fake Donor Relationships
Posted on January 04, 2022![]()
Fundraising is all about donor relationships; not about money. Miss that and you are missing the point all together.
Five Tips for Nonprofit Leaders to Plan for Proactive Fundraising
Posted on January 03, 2022![]()
Too often fundraising is reactive rather than proactive, hindering growth and creating a frenzied and hectic development culture. Take some time at the beginning of the year to set goals, plans, and strategies.
For 2022: Better Stewardship Yields Better ROI
Posted on January 03, 2022![]()
CapDev CEO, Allan Burrows, shares his thoughts on the easiest solution to nonprofits' dismal retention rate problem - stewardship - with tips to get you off on the right foot in 2022.
Exciting CapDev Announcement!
Posted on December 17, 2021![]()
We are excited to announce recent promotions to recognize achievements and the ongoing growth of CapDev, as we mark our 37th year this month.
Why Protecting Donor Data Is No Longer Optional
Posted on December 16, 2021![]()
Data gets compromised and put at risk of being stolen or misused, including by nonprofits who haven't invested in cybersecurity. In short, we've reached a moment where the privacy lights are blinking red, and nonprofits must invest in cybersecurity.
Why You Should Send More End-Of-Year Fundraising Emails Than You Usually Do
Posted on December 13, 2021![]()
Have you considered sending more emails this year-end? Learn why this tactic may be beneficial for your nonprofit and how to go about it.
Fundraising and Research: Two Tools to Turn Major Donors into Engaged Allies
Posted on December 09, 2021![]()
Esther Choy, founder of Leadership Story Lab, dives into donor engagement and how to connect with major supporters in a way that keeps them actively engaged with your organization.
5 Fundraising Trends to Watch in 2022
Posted on December 07, 2021![]()
The new year is just around the corner. From flexible giving options to personalized donor experiences, consider these fundraising trends from Classy as you plan for the upcoming new year.
GivingTuesday Raises Estimated $2.7 Billion From Americans, a 9% Rise
Posted on December 06, 2021![]()
In this 10th year of the event, 35 million adults are thought to have participated, with 6% more making monetary gifts than last year, 11% more volunteering, and 8% more contributing goods.
Never Underestimate the Power of Stewardship
Posted on December 06, 2021![]()
For development professionals, stewardship should be as natural as breathing, and the cornerstone of stewardship is trust. Here are some good ideas to freshen up your stewardship program.
The 'Virtual' Reality of Post-Pandemic Fundraising Events: Suggestions for the Future
Posted on December 02, 2021![]()
Some observations and further learnings from the 2020-21 shift to virtual fundraising as we look ahead to how our events will function in the future.
Do Everything You Can To Tell Your Donor They Made A Difference
Posted on December 01, 2021![]()
Donors want to know that their giving made a difference. That one question alone captures a huge problem in fundraising — a problem you can address in your major gift program.
Fundraising and Research: What Truly Drives Philanthropy? It's Not the Dollars.
Posted on December 01, 2021![]()
The true spirit of philanthropy is about mission, impact and passion, not dollars. Knowing how to authentically connect with donors to make positive change is the key.
Second Quarter 2021 Shows Continued Confidence In Charitable Fundraising
Posted on November 30, 2021![]()
According to AFP's 2021 2nd Quarter Fundraising Confidence Survey, fundraisers continue to feel very confident about charitable giving in the current environment.
Clear Communication Is Essential to Keep Pandemic-Weary Big Donors Engaged and Giving
Posted on November 29, 2021![]()
The key to overcoming donors' weariness, keeping them connected to your cause, and even inspiring giving is to communicate clearly about how their gifts are helping to solve broader problems.
'Tis the Season for Nonprofits to Maximize Online Donations
Posted on November 22, 2021![]()
Behavioral economics research shows how small nudges can make a big difference to end-of-year fundraising results.
How To Engage Women Philanthropically in Today's World
Posted on November 19, 2021![]()
Many nonprofit organizations found creative approaches to continue to engage women in meaningful ways during the pandemic. Here are three ways to engage women in your mission.
Why Do People Give Money to Nonprofits?
Posted on November 19, 2021![]()
As you look ahead to the new year—sure to be another exciting one, it seems—you might take a few minutes to consider where you can hone your messaging to better engage your donors.
Giving Keeping Pace Thanks to Donor Retention
Posted on November 17, 2021![]()
According to the 2021 Second Quarter Fundraising Report from the Fundraising Effectiveness Project, charitable giving has kept its pace through the first half of this year thanks to strong donor retention.
How To Help Your Board Members Overcome Their Resistance To Fundraising And Turn Them Into Effective Fundraisers
Posted on November 15, 2021![]()
To get your board members excited about fundraising, you need to overcome your fear, help them find their passion and overcome their fears, and be willing to share that passion.
The Story Behind National Philanthropy Day
Posted on November 15, 2021![]()
National Philanthropy Day started with Doug Freeman, a tax attorney based in Los Angeles, who first proposed the idea and backed it up with dedication, excitement and leadership.
Why Tax-Exempt Organizations Should Have Succession Plans
Posted on November 15, 2021![]()
Despite the initial awkwardness, succession planning is an important topic for tax-exempt organization boards to discuss. It is a risk-management process and one that often gets overlooked until it is too late and an immediate need arises.
4 Easy Ways to Update Your Nonprofit Database
Posted on November 12, 2021![]()
As you move into the end of the year and prepare for the new year, here are four quick ways to improve your nonprofit database.
Ask Donors To Consider a Recurring Donor Advised Fund Gift
Posted on November 11, 2021![]()
Now is the time to motivate DAF donors who want to optimize their tax deductions this year to consider a gift. But did you know that you can ask donors to consider recurring gifts from their donor advised fund?
CapDev Releases Annual Donor List of Major Gifts of the Year
Posted on November 11, 2021![]()
We have once again compiled our annual listing of some of the largest gifts of the year in our region. Check out our list of distinguished individual donors in NC, SC and VA over the past year.
2021 Fundraising Slightly Ahead of 2020 Figures, Buoyed by New Donor Retention
Posted on November 10, 2021![]()
Fundraising in the first half of 2021 kept up with the impressive levels from 2020, according to the Fundraising Effectiveness Project's 2021 Second Quarter Fundraising Report.
10 Steps To Making the Most Out of the Final Months of 2021
Posted on November 08, 2021![]()
It is the peak time of year to share the joy of giving. Here are 10 steps to help ensure that your organization – and you and your team – finish 2021 on a high note.
Giving to Top Charities Rose Nearly 3.7% in 2020, Driven by Big Gifts From the Wealthy
Posted on November 08, 2021![]()
The Chronicle of Philanthropy just released its annual rankings of the 100 nonprofits raising the most from private sources this year, a very uneven year due to upheaval from the pandemic.
How to Determine the Right Ask Amount for Each and Every Donor
Posted on November 04, 2021![]()
There is no better time than now to think about how to determine the right ask amount for your donors. But when it comes to working with donors who have varying personality types, how do you make that determination?
The 'Virtual' Reality of Post-Pandemic Fundraising Events: Suggestions for the Future
Posted on November 04, 2021![]()
This post from PND by Candid shares good suggestions based on experience with events in 2020 and 2021.
Measuring Impact: 5 KPIs Your Nonprofit Needs To Be Tracking
Posted on November 03, 2021![]()
Know your Key Performance Indicators and how to calculate the most essential ones for your organization!
4 Ways to Reshape Nonprofit Recruitment and Hiring
Posted on November 02, 2021![]()
The head of a new nonprofit would like to transform the way nonprofits approach recruiting and hiring. Here's how.
6 Steps to Attracting More Diverse Donors
Posted on November 02, 2021![]()
Chronicle of Philanthropy resources help you get guidance on ways you can raise money from a wider variety of people.
Example Phone Scripts to Use When Asking for End-of-Year Gifts for Your Nonprofit
Posted on November 01, 2021![]()
To make the most of this end-of-year giving season, I recommend taking the time to do a simple and inexpensive task that will inspire donors to be even more generous: calling them.
How to Use Your Database to Identify Your Best Donors
Posted on October 26, 2021![]()
Your database can serve as a great resource to identify your largest and most loyal donors. Learn how to utilize your organization's database to its greatest potential and raise more money.
7 Last-Minute Tips for Giving Tuesday
Posted on October 25, 2021![]()
The Chronicle of Philanthropy offers some resources and strategies to put into place now with just weeks to go before the big day.
Five tips for rapid grantmaking during a global pandemic: Lessons learned supporting adolescent mental health organizations during COVID-19
Posted on October 25, 2021![]()
This Candid post shares considerations for designing a rapid-response grantmaking program and reviewing a high volume of proposals while advancing the principles of trust-based philanthropy.
How To Perform a Database Cleanse
Posted on October 25, 2021![]()
Far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.
New Executive Director Position Filled with the Perfect Fit
Posted on October 23, 2021![]()
Seeing a career go full circle makes this hire and her new nonprofit home really happy, an ideal ending for this CapDev search client!
6 Simple Steps to Supercharge Your Year-End Giving, Campaign-Style
Posted on October 22, 2021![]()
Have you met your calendar year-end fundraising goals yet? Check out these six tips to supercharge your fundraising efforts and raise more money before the end of the year.
How to Uncover Donors' Motivations To Better Align Organization Mission and Individual Philanthropy
Posted on October 22, 2021![]()
Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable.
How Nonprofits Can Create Inclusive Boards in a New Normal
Posted on October 19, 2021![]()
Although diverse boards better serve their stakeholders and communities, recruiting and retaining these members continue to be challenging. With the right tactics, boards can improve their makeup while still fulfilling their mission.
Why You Should Still Include Direct Mail in Your Donor Engagement Strategy and How to Make Your Efforts More Personal
Posted on October 19, 2021![]()
Over the past year and a half, fundraising efforts have relied heavily on digital outreach, but the increase in digital communications doesn't mean you should forget about direct mail.
As Charitable Giving Rates Sag, Foundations Back Ambitious New Effort to Ignite Generosity by All Americans
Posted on October 18, 2021![]()
An announcement of big philanthropists coming together to devise solutions to one of the biggest challenges the nation faces: the 50% decline in the share of Americans who give, a record low.
Get Your Hands Dirty To Understand Your Mission
Posted on October 18, 2021![]()
Many times nonprofits hire development staff and never require or expect those front-line fundraisers to literally place themselves in the need that the nonprofit is addressing. This is a fatal mistake.
How To Use Growth Funnels To Grow Your Audience and Revenue
Posted on October 14, 2021![]()
Moving beyond the intense focus of your annual gift solicitation, how are you deepening engagement and growing long-term opportunities? A growth funnel model could provide the answers you need.
Secrets to a Theory of Change That Attracts Funders and Drives Impact
Posted on October 13, 2021![]()
Nonprofit leaders are starting to recognize that a persuasive theory of change is essential to landing expanded, ongoing funding and creating programs that can deliver the impact you're seeking.
Using the Arts to Support Nonprofits
Posted on October 13, 2021![]()
A Raleigh nonprofit got creative in its post-campaign stewardship communications and created a smart new way to say thank you.
4 Easy Strategies To Help You Have the Best Holiday Fundraising Campaign Ever!
Posted on October 12, 2021![]()
With just 80 days left in 2021, here are a few easy tips to help your organization raise as much as possible this holiday season, and work towards better engagement and relationships with all of your donors.
Donations to Small Nonprofits Hit Harder by Covid Than Gifts to Larger Ones, Study Shows
Posted on October 11, 2021![]()
Small arts organizations were among those hit the hardest by shrinking donations last year, according to a study by the Urban Institute.
Social Media for Nonprofits, Part 2: Strategies for Instagram, LinkedIn and More
Posted on October 07, 2021![]()
Social media can help nonprofits connect with supporters, volunteers and donors more easily. You can leverage social media marketing strategies to boost your engagement — but the best tactics differ from one platform to the next...
3 Ways To Resolve Board Participation Challenges
Posted on October 05, 2021![]()
Nonprofit execs have the task of understanding and executing how best to achieve the mission as defined by their board. This article explores the factors that can affect and strategies that can address challenges to fully engaging board members.
10 Easy and Effective Ways to Thank Your Donors
Posted on October 04, 2021![]()
Whether you're looking to connect with donors who have recently engaged with your nonprofit, or need a new way to thank donors who have been with you for a long time, these tips will surely come in handy.
88 Percent of Affluent Households Donated in 2020, New Study Says
Posted on October 04, 2021![]()
A new study by BOA and the IU Lilly Family School of Philanthropy found that at least three quarters of affluent donors said their gifts to colleges and health organizations were unrestricted. And an even bigger share did the same for arts groups.
How To Get a Corporate Sponsorship for Your Nonprofit
Posted on September 28, 2021![]()
Corporate donors don't come without some work and attention, but can be worth the effort. This post shares some good thoughts on how to go about it.
Putting People With Disabilities Front of Mind, a Small Organization Revamps Operations
Posted on September 27, 2021![]()
One in four Americans has a disability. Yet few nonprofits are ensuring that their organizations are welcoming to everyone, including those with disabilities.
Your Major Gift Work Is Not About the Money
Posted on September 27, 2021![]()
Try this exercise every day to remind yourself that your work is not about money.
How To Diversify Your Nonprofit Board
Posted on September 23, 2021![]()
Building a multi-faceted board can help your nonprofit organization make better decisions, diversify its supporter base and better serve the community. But where do you start?
Fundraising Isn't Transactional — 3 Case Studies That Solidify the Importance of Strategy and Relationships
Posted on September 22, 2021![]()
Too many nonprofit professionals don't understand the art, science and nuances of nonprofit leadership, and too many others aren't willing to insist on proven best practices...
What's New in Year-End Giving?
Posted on September 22, 2021![]()
Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally.
How to Hang On to Fundraisers in a Hot Job Market
Posted on September 21, 2021![]()
The job market for nonprofit fundraisers is hot right now. That high demand is a warning sign for nonprofits who need to be staving off attrition by initiating frank conversations with the development staffers.
To Solve the Problem, Focus on the Desired Outcome: A Formula for Nonprofits
Posted on September 21, 2021![]()
By asking goal-oriented questions, you will come up with better ways to achieve the desired outcome.
8 Ways to Keep Former Nonprofit Board Members Engaged
Posted on September 20, 2021![]()
Former board members have given so much to your organization! Stop neglecting them and start inviting them to get engaged with your mission in a new way.
How To Do A Donor Cultivation Event
Posted on September 20, 2021![]()
Even on a shoestring budget you can pull off a donor cultivation event that delights donors and inspires larger and more loyal giving!
Donor Relationships Are About Money - And We Shouldn't Hide That Fact
Posted on September 17, 2021![]()
What type of friendship is a donor relationship? Is it really "not about the money"?
It's Not About You
Posted on September 15, 2021![]()
Who shows up more in your fundraising copy, you or your donor? Here's how to check your pronouns.
Clubhouse App Helps Nonprofits Reach New, Influential Audiences
Posted on September 13, 2021![]()
Charity leaders are using it to get the word out about their work and to connect with influential people, but they caution it must be used wisely.
Is Your Board Hiding From Fundraising? 4 Tips for Improving Engagement
Posted on September 13, 2021![]()
Getting board members engaged is more about meeting them where they are than it is about squeezing them into a single channel.
Will Having So Many Disasters at the Same Time Affect Donations? One Expert Weighs In.
Posted on September 13, 2021![]()
Patrick Rooney, an economist who has studied disaster giving for decades, talks about how long people give after a crisis, whether that affects giving to other causes, and more.
Person to Person: What Nonprofits Need to Know About Direct Giving
Posted on September 09, 2021![]()
Nonprofits need to pay attention. Without understanding the full scope of how and why people give, they may fail to build ties with generous people.
Addressing the Elephant in the Boardroom
Posted on September 08, 2021![]()
There is an elephant in boardrooms across national and international lines that can no longer be ignored. That elephant is named discrimination and most frequently it takes the form of racial discrimination.
Donor Fatigue Is a Myth
Posted on September 08, 2021![]()
"If your major donors are giving less year-over-year, there are three basic reasons why. One, you don't control and two you do."
The Hybrid Event Nobody is Talking About, But Has The Potential to Raise You the Most Funds
Posted on September 07, 2021![]()
Think of it like an intimate in-person event for your biggest donors, with a virtual audience watching and engaging too.
Troubleshooting Midlevel Donor Programs
Posted on September 07, 2021![]()
Are you overlooking your mid-level donors in your acknowledgment procedures? Maybe you're overlooking major donors, too.
How to Take Risks Without Losing Your Donors
Posted on September 02, 2021![]()
The co-founders of She's the First share what they learned from dropping the "child sponsorship" model that donors love.
Giving Tuesday 2021 Playbook: How To Execute a Campaign and Retain Your New Donors
Posted on September 01, 2021![]()
It's September and the holidays are fast approaching. Are you ready for Giving Tuesday?
Ignore This and Fail
Posted on September 01, 2021![]()
Wondering what you should be doing with your donors right now? Here is some good advice.
Creating a Culture of Philanthropy Requires Investing in Our Staff, Leaders, and Volunteers
Posted on August 31, 2021![]()
Imagine your nonprofit with the entire organization passionate about raising money for your cause...
Save Yourself! Don't Use 'Donor' as a Segment
Posted on August 31, 2021![]()
Are you referring to your supporters in writing as "donors," such as "Dear Donor...?" You may want to reconsider.
Garbage In, Garbage Out: a Nonprofit Database
Posted on August 27, 2021![]()
A database churns out the quality that you put into it. There's no time like the present to invest time in data integrity and data hygiene.
Top 10 Social Media Tools for Your Nonprofit Communication
Posted on August 27, 2021![]()
NonProfitPRO reviews some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the potential stress involved.
Understanding the Risks of Nonparticipation in Philanthropy
Posted on August 27, 2021![]()
How philanthropic organizations can better understand the degree to which they include beneficiaries in their decision-making processes, how contextual considerations shape participation, and where problems and opportunities lie.
What makes a "major donor"?
Posted on August 27, 2021![]()
What makes a "major" donor varies by organization. But whatever your organization considers a "major" gift, they're becoming increasingly important.
A Shift from Fundraising to Philanthropy
Posted on August 26, 2021![]()
Consider your role as a fundraiser and how you would describe it in philanthropic terms in this post from NonProfitPRO.
Hiring in the Covid Era: 5 Factors That Can Make or Break Your Search
Posted on August 25, 2021![]()
The Business Journal offers some really great factors for employers to consider in their efforts to make good hires in this tough market for candidate pools.
Getting Forward to Normal: The Road Ahead for Museums and Cultural Institutions
Posted on August 24, 2021![]()
Few museums and cultural institutions have found fundraising innovation to be enough in these challenging times, but there are some innovations from the space worth sharing.
Love Your Donor for Life
Posted on August 23, 2021![]()
What do you do with major donors who have long histories of giving but have stopped giving for whatever reason? Here are some good suggestions for keeping those relationships.
How To Build Relationships With A Storytelling Welcome Email Series
Posted on August 20, 2021![]()
Historically, many nonprofits have relied largely on mailers and in-person events to raise funds and connect with donors. But as the consumer and charitable climates shift, more and more donors are looking for an online giving experience.
Delta Variant Forces Fundraisers to Rethink Events Yet Again
Posted on August 17, 2021![]()
With the cancellation of their spring gala due to Covid, Hopeful Horizons in Beaufort, SC, switched to smaller events at the homes of their board members. This Champagne & Charcuterie event, held at the home of the board president, raised $8,000.
How to Calculate Your Nonprofit's Donor Lifetime Value
Posted on August 17, 2021![]()
Of all Key Performance Indicators (KPI), the best sign of your organization's long-term financial health is a high Donor Lifetime Value (LTV or Donor LTV) amongst your recurring donors. Learn to calculate it.
Why Your Donation Process Should Offer More Ways to Give
Posted on August 17, 2021![]()
Learn how a seamless donation process helps your nonprofit attract supporters and secure donations.
The Giving Tuesday Campaign Example You Need to See
Posted on August 16, 2021![]()
Can you believe it's already that time of year again?! Check out Classy's Giving Tuesday campaign example for some good tips and resources.
One Search Leads to Another...
Posted on August 13, 2021![]()
When a long-time CapDev campaign client turned to us for a retained executive search, little did we know it would happen in the middle of a pandemic... and lead to more searches.
Knowing Your Audience: 4 Tips for Growing Your Donor Base
Posted on August 12, 2021![]()
If you're struggling to grow your donor base, you may need more in-depth knowledge about your audience. The Giving Institute shared this post to help sharpen donor strategy (from DonorSearch).
Using Direct Response to Drive Planned Giving
Posted on August 11, 2021![]()
With more than a third of your annual donations still likely to come, it's time to get serious about every aspect of your fundraising goals — planned giving included. Here are a few areas of focus you should be considering.
Let This Hybrid Registration With Fundraising Event Inspire You This Fall: Pasadena Humane
Posted on August 10, 2021![]()
Classy shares a hybrid event idea to inspire you this fall with simple tips and actionable next steps.
Avoid the Triple Whammy: How a Mid-Level Program Can Save Major Gifts
Posted on August 09, 2021![]()
If you are seeing clogs in your donor pipeline in the mid-level giving range, consider why donors are stuck and what you can do to improve your MG program.
5 Surefire Ways to Bomb a Donor Meeting
Posted on August 06, 2021![]()
There are an infinite number of ways to mess up a donor meeting, but don't let yourself fall prey to these common mistakes!
Holding Events or Building Communities — Where Is the Money?
Posted on August 06, 2021![]()
The problem with the focus on events is the nonprofits' continual need to find new donors and participants every year. Where is the focus and how can we do this better?
7 Ideas to Create a Modern and Easy Donation Experience
Posted on August 04, 2021![]()
Reimagine the way you connect supporters with the impactful causes they care about. Optimize your donation page to match the modern tech experiences they know and love with these tips.
The Pandemic Changed Our Ability To Gather, But Not Our Ability To Give
Posted on August 04, 2021![]()
An E.D. who's seen firsthand the effects of the pandemic had on philanthropic efforts relates thoughts on "taking stock of lessons learned and reexamining how to move forward collectively."
How to Hand Over the Reins: Two Leaders Share Lessons From Their Own Transition
Posted on August 03, 2021![]()
These two Chronicle article authors share lots of lessons for other leaders who may be passing the baton. A favorite piece of their advice: "Park your ego at the door — both of you."
Are You Prepared for Your Next Nonprofit Job Interview?
Posted on July 30, 2021![]()
Helpful tip to prepare for your next nonprofit position interview.
What to Look for When Hiring a Major Gifts Officer
Posted on July 30, 2021![]()
It's no small task—and takes no small amount of trust—to hire an MGO. Here's how to find a great fundraiser.
Why Recurring Giving Leads to Better Donor Retention
Posted on July 30, 2021![]()
Donor retention in 2020 was not great. One reason is that many organizations put a hold on asking for contributions in the first half of the year because they worried about donors not giving.
3 Strategies to Get Creative With Donor Acquisition
Posted on July 27, 2021![]()
Looking for new donors and wondering where they come from? Stop asking passively and start actively attracting them.
Are You Reporting Donor Impact to Your Staff?
Posted on July 26, 2021![]()
Did you know that lack of reporting back is still the number 1 reason why donors stop giving to you? How are you reporting impact back to your donor base?
Researcher on Donors and Fundraising Reflects on What Nonprofit Supporters Want
Posted on July 26, 2021![]()
Penelope Burk says the fundraisers who will end up in the top positions in the country are those who focus on customer service.
Donor-Advised Fund Giving Could See Another Record Year
Posted on July 22, 2021![]()
In the first half of 2021, donors have recommended a record $4.3 billion in grants, a 27% increase over the same six-month span of 2020. Expectations are for another record year of DAF giving.
The Worst Way to Share an Idea is to Say, "I Have an Idea."
Posted on July 21, 2021![]()
How nonprofit employees can help ideas be heard and embraced.
13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals
Posted on July 20, 2021![]()
Grab top insights and learning moments from Classy's staff members' recent experience to amplify your next event.
Why Your Donor Will Give Again
Posted on July 19, 2021![]()
Analyze the messages in donors' words to understand why they stopped giving.
5 Things to Know Ahead of Your Next Donor Meeting
Posted on July 16, 2021![]()
Going into a donor meeting unprepared is the surest way to secure a bad outcome. Here are some essential tips for preparing a donor meeting.
3 Tactics to Acquiring New Donors for Your Nonprofit
Posted on July 15, 2021![]()
Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand how best to reach out to acquire new donors.
Still Publishing Donor Names? Ditch the List
Posted on July 15, 2021![]()
In Penelope Burk's study six years ago, 88% of individual donors said they would have made a gift at the same level whether their names were published or not. Why are we still publishing donor lists?
Capital Campaigns: Trends and Tips You Need to Know
Posted on July 13, 2021![]()
Find out if launching a capital campaign is the right path for your nonprofit, and prepare with these trends and tips from Classy.
The Myths and Facts of What a Fundraising Consultant Can Do for Your Nonprofit
Posted on July 13, 2021![]()
As many organizations are turning to consultants, probably more than ever now, it's important to be clear about expectations. We are not miracle workers, but we can help.
Calculating the Cost of Losing High-Performing Fundraisers
Posted on July 12, 2021![]()
How to figure out at what point major-gift fundraisers hit their stride and how to identify top performers.
Lead, Follow or Get Out of the Way
Posted on July 12, 2021![]()
Leadership is sprinkled throughout every organization, regardless of size or functionality. Decisive leadership in a nonprofit setting is critical and can make or break an organization.
Compelling Communications and the Curse of Knowledge
Posted on July 09, 2021![]()
Why is it so hard to effectively communicate my point? Perhaps because you know too much. Here's how to step back and strengthen your donor communications.
Donor Retention and an Oprah Winfrey Moment
Posted on July 08, 2021![]()
Strategies and tactics to recruit and more importantly RETAIN recurring givers are critical, especially this year. Read and see why – and how!
Nonprofits in the Era of Stakeholder Capitalism
Posted on July 08, 2021![]()
The growth of double bottom line and impact investing can give nonprofits new ways to raise funds and opportunities to grow their influence.
Insights to Future-Proof Your Fundraising [INFOGRAPHIC]
Posted on July 06, 2021![]()
Use the actionable data in this infographic from Classy that has helped thousands of nonprofits diversify their fundraising strategy and retain loyal donors to "future-proof" your fundraising.
Start Your Ask with the Problem!
Posted on July 06, 2021![]()
Donors want to solve problems. They do not want to hear all the wonderful things about your organization or process.
Donor Retention Strategies: Get Donors to Give Again
Posted on June 30, 2021![]()
Stay on top of retention efforts to build a strong foundation for revenue that you and your cause can count on.
Facilitating (and Leading) "From the Chair"
Posted on June 30, 2021![]()
What do you do when formal leadership is not skillful? How can we help when we are not formally in charge? Curtis Ogden at the Interaction Institute for Social Change offers tools for facilitating from wherever you are.
5 Ways to Boost Fundraising During the Summer Slow-down
Posted on June 29, 2021![]()
Statistics show that nonprofits bring in less than 5% of their annual fundraising income during July and August. Boost your fundraising during the summer slow-down by connecting with donors, asking for feedback and planning future communication.
Billionaires Are Tapping Skyrocketing Fortunes to Fund Record Giving
Posted on June 29, 2021![]()
MacKenzie Scott and Jack Dorsey, along with foundations, helped boost charitable donations in a year when it was sorely needed.
The Transformation of a Donor Through Encouraged Aspirations
Posted on June 28, 2021![]()
Are you satisfied with just an annual gift, major gift or planned gift? Strive to seek multiple gifts from various assets of one donor for a compounding effect that will provide enhanced results and a more meaningful relationship with your donors.
Engaged Boards Can Slow Fundraiser Turnover
Posted on June 24, 2021![]()
Fundraiser turnover, especially MGOs, is an ongoing and consistent problem. What can slow down the process? Board members who are creative, deliberate and engaged with their organization and its supporters.
7 Key Steps to a Diverse, Equitable, and Inclusive Workplace
Posted on June 22, 2021![]()
Do you truly know what diversity, equity and inclusion (DEI) means, how to effectively implement a DEI plan, commit to it, promote a culture of respect and inclusion, and work to examine and break down barriers?
Nonprofit Execs Scale Back Pandemic Gloom And Doom
Posted on June 22, 2021![]()
A recent report from The Center for Effective Philanthropy found that foundations, government programs and individual donors increased their financial support or gave additional flexibility in how previously promised funds were used.
The 10 Biggest In-Person Ask Blunders
Posted on June 22, 2021![]()
A personal ask is one of your best fundraising strategies, but do you know what is considered a no-no when you talk to donors? Click below to find out which blunders to avoid when asking for donations in-person—or virtually.
5 Ways Nonprofits Can Use LinkedIn to Advance Their Missions
Posted on June 21, 2021![]()
LinkedIn is more than just job postings and liking people's status updates. Classy helps take your organization's LinkedIn strategy to the next level by expanding your reach and building engagement.
First Quarter Fundraising Shows Record Growth in Donors, Retention
Posted on June 21, 2021![]()
Q1 giving was up 10% over the first quarter of 2020, while retention of new donors grew by 13.6% - two good signs from the Fundraising Effectiveness Project's 2021 First Quarter Fundraising Report.
Strong Increases in Giving Hide More Turbulent Times
Posted on June 21, 2021![]()
Two important pieces of research came out last week, and one could be inclined to think that fundraising and the charitable sector are doing well. But while celebrating the numbers, AFP cautions members to look deeper into the data.
6 Tips to Improve the Results of Your Nonprofit's Annual Fundraising Appeal
Posted on June 18, 2021![]()
A nonprofit's annual appeal is a critical campaign to sustain its good work. Here are six techniques you can consider that have led to improved results in recent campaigns
Giving USA 2020 Data Prelude
Posted on June 18, 2021![]()
A special address from CapDev President, Allan Burrows, on the announcement of the record-breaking giving data shared by Giving USA this week.
Nonprofits Fared Better in 2020 Than First Anticipated, Survey Finds
Posted on June 17, 2021![]()
Many nonprofit leaders say that increased financial support from funders and the government helped their organizations fare better through 2020 than originally anticipated, a report from the Center for Effective Philanthropy finds.
Boards Are the Top Ingredient in a Nonprofit's Success
Posted on June 16, 2021![]()
One theme emerges with every client: the quality and engagement of the board is a critical factor in the nonprofit's success. Here are eight key tips for building and engaging your most successful board...
Encourage Donors to Give More Through Layering
Posted on June 15, 2021![]()
If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. Read to learn more about this concept.
Giving In 2020 Hit Record $471 Billion, Up 5.1%
Posted on June 15, 2021![]()
According to Giving USA 2021: The Annual Report on Philanthropy for the Year 2020, total charitable giving grew 5.1% and reached a record $471.77 billion compared to $448.66 billion contributed in 2019.
5 Things to Consider Right Now as You Plan for Fall Events
Posted on June 14, 2021![]()
The much-anticipated "re-opening" following global COVID-19 restrictions has arrived. So, what does that mean for in-person events? Take time to understand what your donors and supporters want before diving into event planning.
The Fundraiser's Kiss of Death: Talking Too Much
Posted on June 11, 2021![]()
Bottom line. Make this your fundraising motto: "Listen Your Way to the Gift."
You're (Probably) Not Investing Enough in Legacy Giving
Posted on June 11, 2021![]()
It's easy to let the urgent take the place of the important. But don't let urgency hurt your long-term success and preclude planned giving efforts.
How the Pandemic Accelerated Digital Transformation
Posted on June 10, 2021![]()
If the past year made anything clear, it's that digital marketing is now longer optional. If you don't want to be left behind, prepare your digital transformation now.
Why Artificial Intelligence Doesn't Work for Nonprofits (and How to Fix This)
Posted on June 09, 2021![]()
Oftentimes, artificial intelligence does not work for nonprofits. Not because of the people involved, but because of the challenges inherent in adopting new technologies.
