Panelists from last week's Fundraising Day in New York 2022 from AFP-NYC, the "Making the Ask and Demystifying the Process" offer a few tactics to navigate the ask.
Helpful insights from Monroe Free, President and CEO of Habitat for Humanity of Greenville County and Chair of the Board of Directors of Together SC.
Staff shortages and resignations are hampering nonprofits' ability to do their work. Here's how they are coping and trying to remedy the situation.
With all the talk regarding inflation and looming recession, what's a nonprofit to do?
You can tell your organization's story, but are you also taking into consideration your donor's story too?
Americans' trust in nonprofits and philanthropy remains higher than in many other institutions, including federal and state government, corporations, and the news media, but that confidence has slipped in the years since Covid, according to a new report.
Recently lapsed donors are more warm than cold. This segment of donors has already demonstrated belief in your mission, use these strategies to secure a second donation.
A Development Plan that sits on your shelf in a pretty binder is useless. Use this advice to bring your development plan to life and truly build your capacity.
A phrase many have heard and used before. This author digs into what it means and ways to help nonprofit leaders navigate and successfully land those planes.
Your people are your most important resource. Since they are doing such amazing work, don't allow policies that punish them, but look to reward, encourage, and celebrate them instead.
The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don't prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum.
Some executives are leaving because of burnout. Others are taking the opportunity to move to larger groups. The changes wrought by the pandemic and the push for equity mean that some nonprofits are fundamentally different organizations than they were in 2019.
We all know the power of focus, the magical results when we can remain single-minded in our effort. Sometimes you'll hear someone brag about how great they are at multitasking. For most of us, that is a fallacy. Research shows that's not how we're wired.
Cindi Phallen offers up some important tips on strengthening a crucial partnership.
The survey from Classy of 1,000 event attendees sought to uncover what elements of an event make attendees feel engaged, safe, and motivated to give.
Tackling a large capital campaign initiative is daunting under any circumstances. But finding strategic partners that understand philanthropy, your mission and your unique circumstances can make even seemingly insurmountable goals achievable.
After an extensive search, Habitat for Humanity of Forsyth County announced that George Redd IV is the new CEO/Executive Director. George previously served as the Chief Program Officer at the affiliate.
Effective donor retention is possible with a retention plan that takes into account why your donors give to your nonprofit, works to build personal connections and gives donors the flexibility they need to continue giving to your organization.
Fundraisers are rethinking how they do their job as the pandemic eases, a new study by the Association of Fundraising Professionals finds.
The sooner you know the truth about these common email marketing myths, the sooner you can start delighting donors, getting more opens, and raising more money!
Too many nonprofit boards are stuck in a rut of substandard governance and need a new way to break out. This article explores ways that designating a CGO will help nonprofit boards lift their governance game.
Leaders tend to pull from their familiar networks when filling critical roles, rather than reaching beyond that close circle. This can lead to a leadership tree where every branch is devoid of racial diversity.
There is not a limit to how many times you should tell a donor they are making a difference. You could do it every week. But then the question is how do you make the story different and unique?
Nonprofit board management has become an increasingly difficult task in a hybrid setting but hybrid meetings are here to stay. Here's how you can ensure board meetings remain successful even when teams are in person and virtual.
Healing Transitions' executive director shares lessons learned that may help if considering leading your organization into a major fundraising campaign.
"People of color who are givers are bringing a different set of priorities to the table from their own life experience," says report co-author Urvashi Vaid, and that changes both the agenda of philanthropy and what's possible for the nonprofits they support.
If you're like most nonprofit leaders, figuring out how to keep your organization financially stable is perhaps your biggest pain point, but having and effectively executing a strategic plan can help you raise significantly more money and ease that pain.
NonProfitPRO looks at five strategies you can implement now to create a thriving board.
NonProfit PRO compiles nonprofit trends each year to learn predictions on emerging fundraising and leadership tactics for the year ahead. Here is a list of eight of the 40 trends.
There is a lot of talk in our industry about developing a culture of philanthropy. But what does developing a culture of philanthropy really mean in the day-to-day life of a nonprofit professional?
The motivation that gets someone to take the first step to support an organization is quite different from their motivation to continue to be engaged. Just look at the lousy retention rates that nonprofit organizations suffer year after year.
Every year, nonprofit marketers focus on the sprint that is year-end fundraising from Giving Tuesday through the end of the year. And every year, we say this feels like it's all happening sooner and it actually is!
Capital Development Services is excited to announce a new addition to our Senior Counsel team. Valerie Melton, MPA has joined the CapDev team, effective February 2022.
If your nonprofit is struggling to find its voice or having a hard time connecting with potential supporters, it's important to take some time to think clearly about why you exist, even if it's hard to do.
The Blackbaud Institute has released its 2021 Charitable Giving Report and finds online giving has grown a substantial 42% since 2019.
In this article from Advancing Philanthropy, Rachel Muir, CFRE, dives into a key aspect of fundraising: listening. Read on to learn about the importance of making your donors feel heard by you.
Bloomerang shares eight fun valentines you can deliver to show your supporters the love.
Social media is an essential marketing tool to drive brand awareness. NonProfitPRO explores some of the top trends and then some of the excellent tools to have your brand stand out from the rest.
We talk about "start with why," but how do you get to your why? We believe the best pathway to determining the root of your "why" requires taking a journey of empathy.
In this post, Bloomerang's Jay Love shares 21 ways to show love to your donors before, on, and after Valentine's Day.
Virtual events are a prominent staple in today's environment. Check out these 25 virtual fundraising ideas you can try as an alternative to in-person meetings.
What should your job focus be this month with respect to donors? Since the heaviest concentration of time for donor solicitation has recently passed, donor retention is what should you be doing now.
This article from the latest issue of AFP's Advancing Philanthropy addresses a critical aspect of fundraising: the why.
A good round-up of top tips from Indiana University Lilly Family School of Philanthropy.
Nonprofits are emphasizing inclusion to make their decision-making processes more effective. Find out how the RAPID decision-making tool and four other approaches are helping nonprofits achieve more equitable outcomes.
Ready for a successful year? Meet your 2022 goals with these fundraising tips from "Nonprofit Tech for Good" that you can implement from season to season.
Stop for a moment, and have a heart and behavior check. Are you really focused enough on the donor and what they need? Do you express gratitude at the level and frequency you need to?
Capital campaigns have some inherent risk, but there are plenty of ways to reduce risk and boost your chances for success. Here are two top strategies.
In a recent study, the Center for Effective Philanthropy found important evidence about the relationship between "who" the board is and "what" it is doing in terms of its commitment to racial equity.
It feels challenging to plan at a time of so much uncertainty. But because of the shifts of the pandemic, many nonprofit organizations are creating strategic plans.
A new study released Thursday found that of the new chief executives appointed, half were people of color replacing white leaders.
A program officer from a foundation has reached out and she wants to talk about submitting a proposal. Here are 3 questions you should be prepared to ask in that call or meeting.
Communication is the key to a strong relationship. This AFP article shares why being clear, consistent and creative makes for effective and impactful donor communication.
A transactional thank-you message after a donor makes a donation is not enough. Check out these seven tips to show your supporters some appreciation in the new year.
Time the announcement right, consider new approaches to volunteer leadership, and more.
There are three categories of technology that nonprofit organizations need to focus on in 2022 if they want to improve their fundraising in this new digital age. Here is an outline of what your fundraising tech stack should look like.
Fundraising is all about donor relationships; not about money. Miss that and you are missing the point all together.
Too often fundraising is reactive rather than proactive, hindering growth and creating a frenzied and hectic development culture. Take some time at the beginning of the year to set goals, plans, and strategies.
CapDev CEO, Allan Burrows, shares his thoughts on the easiest solution to nonprofits' dismal retention rate problem - stewardship - with tips to get you off on the right foot in 2022.
We are excited to announce recent promotions to recognize achievements and the ongoing growth of CapDev, as we mark our 37th year this month.
Data gets compromised and put at risk of being stolen or misused, including by nonprofits who haven't invested in cybersecurity. In short, we've reached a moment where the privacy lights are blinking red, and nonprofits must invest in cybersecurity.
Have you considered sending more emails this year-end? Learn why this tactic may be beneficial for your nonprofit and how to go about it.
Esther Choy, founder of Leadership Story Lab, dives into donor engagement and how to connect with major supporters in a way that keeps them actively engaged with your organization.
The new year is just around the corner. From flexible giving options to personalized donor experiences, consider these fundraising trends from Classy as you plan for the upcoming new year.
In this 10th year of the event, 35 million adults are thought to have participated, with 6% more making monetary gifts than last year, 11% more volunteering, and 8% more contributing goods.
For development professionals, stewardship should be as natural as breathing, and the cornerstone of stewardship is trust. Here are some good ideas to freshen up your stewardship program.
Some observations and further learnings from the 2020-21 shift to virtual fundraising as we look ahead to how our events will function in the future.
Donors want to know that their giving made a difference. That one question alone captures a huge problem in fundraising a problem you can address in your major gift program.
The true spirit of philanthropy is about mission, impact and passion, not dollars. Knowing how to authentically connect with donors to make positive change is the key.
According to AFP's 2021 2nd Quarter Fundraising Confidence Survey, fundraisers continue to feel very confident about charitable giving in the current environment.
The key to overcoming donors' weariness, keeping them connected to your cause, and even inspiring giving is to communicate clearly about how their gifts are helping to solve broader problems.
Behavioral economics research shows how small nudges can make a big difference to end-of-year fundraising results.
Many nonprofit organizations found creative approaches to continue to engage women in meaningful ways during the pandemic. Here are three ways to engage women in your mission.
As you look ahead to the new yearsure to be another exciting one, it seemsyou might take a few minutes to consider where you can hone your messaging to better engage your donors.
According to the 2021 Second Quarter Fundraising Report from the Fundraising Effectiveness Project, charitable giving has kept its pace through the first half of this year thanks to strong donor retention.
To get your board members excited about fundraising, you need to overcome your fear, help them find their passion and overcome their fears, and be willing to share that passion.
National Philanthropy Day started with Doug Freeman, a tax attorney based in Los Angeles, who first proposed the idea and backed it up with dedication, excitement and leadership.
Despite the initial awkwardness, succession planning is an important topic for tax-exempt organization boards to discuss. It is a risk-management process and one that often gets overlooked until it is too late and an immediate need arises.
As you move into the end of the year and prepare for the new year, here are four quick ways to improve your nonprofit database.
Now is the time to motivate DAF donors who want to optimize their tax deductions this year to consider a gift. But did you know that you can ask donors to consider recurring gifts from their donor advised fund?
We have once again compiled our annual listing of some of the largest gifts of the year in our region. Check out our list of distinguished individual donors in NC, SC and VA over the past year.
Fundraising in the first half of 2021 kept up with the impressive levels from 2020, according to the Fundraising Effectiveness Project's 2021 Second Quarter Fundraising Report.
It is the peak time of year to share the joy of giving. Here are 10 steps to help ensure that your organization and you and your team finish 2021 on a high note.
The Chronicle of Philanthropy just released its annual rankings of the 100 nonprofits raising the most from private sources this year, a very uneven year due to upheaval from the pandemic.
There is no better time than now to think about how to determine the right ask amount for your donors. But when it comes to working with donors who have varying personality types, how do you make that determination?
This post from PND by Candid shares good suggestions based on experience with events in 2020 and 2021.
Know your Key Performance Indicators and how to calculate the most essential ones for your organization!
The head of a new nonprofit would like to transform the way nonprofits approach recruiting and hiring. Here's how.
Chronicle of Philanthropy resources help you get guidance on ways you can raise money from a wider variety of people.
To make the most of this end-of-year giving season, I recommend taking the time to do a simple and inexpensive task that will inspire donors to be even more generous: calling them.
Your database can serve as a great resource to identify your largest and most loyal donors. Learn how to utilize your organization's database to its greatest potential and raise more money.
The Chronicle of Philanthropy offers some resources and strategies to put into place now with just weeks to go before the big day.
This Candid post shares considerations for designing a rapid-response grantmaking program and reviewing a high volume of proposals while advancing the principles of trust-based philanthropy.
Far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.
Seeing a career go full circle makes this hire and her new nonprofit home really happy, an ideal ending for this CapDev search client!
Have you met your calendar year-end fundraising goals yet? Check out these six tips to supercharge your fundraising efforts and raise more money before the end of the year.
Donors are fascinating, unique individuals who consider multiple motivations when deciding how, when and why to be charitable.
Although diverse boards better serve their stakeholders and communities, recruiting and retaining these members continue to be challenging. With the right tactics, boards can improve their makeup while still fulfilling their mission.
Over the past year and a half, fundraising efforts have relied heavily on digital outreach, but the increase in digital communications doesn't mean you should forget about direct mail.
An announcement of big philanthropists coming together to devise solutions to one of the biggest challenges the nation faces: the 50% decline in the share of Americans who give, a record low.
Many times nonprofits hire development staff and never require or expect those front-line fundraisers to literally place themselves in the need that the nonprofit is addressing. This is a fatal mistake.
Moving beyond the intense focus of your annual gift solicitation, how are you deepening engagement and growing long-term opportunities? A growth funnel model could provide the answers you need.
Nonprofit leaders are starting to recognize that a persuasive theory of change is essential to landing expanded, ongoing funding and creating programs that can deliver the impact you're seeking.
A Raleigh nonprofit got creative in its post-campaign stewardship communications and created a smart new way to say thank you.
With just 80 days left in 2021, here are a few easy tips to help your organization raise as much as possible this holiday season, and work towards better engagement and relationships with all of your donors.
Small arts organizations were among those hit the hardest by shrinking donations last year, according to a study by the Urban Institute.
Social media can help nonprofits connect with supporters, volunteers and donors more easily. You can leverage social media marketing strategies to boost your engagement but the best tactics differ from one platform to the next...
Nonprofit execs have the task of understanding and executing how best to achieve the mission as defined by their board. This article explores the factors that can affect and strategies that can address challenges to fully engaging board members.
Whether you're looking to connect with donors who have recently engaged with your nonprofit, or need a new way to thank donors who have been with you for a long time, these tips will surely come in handy.
A new study by BOA and the IU Lilly Family School of Philanthropy found that at least three quarters of affluent donors said their gifts to colleges and health organizations were unrestricted. And an even bigger share did the same for arts groups.
Corporate donors don't come without some work and attention, but can be worth the effort. This post shares some good thoughts on how to go about it.
One in four Americans has a disability. Yet few nonprofits are ensuring that their organizations are welcoming to everyone, including those with disabilities.
Try this exercise every day to remind yourself that your work is not about money.
Building a multi-faceted board can help your nonprofit organization make better decisions, diversify its supporter base and better serve the community. But where do you start?
Too many nonprofit professionals don't understand the art, science and nuances of nonprofit leadership, and too many others aren't willing to insist on proven best practices...
Engaging new realities can significantly increase your year-end giving drive. While the fundamentals of year-end giving still apply, 2021 also brings us three unique approaches on which you can capitalize, literally.
The job market for nonprofit fundraisers is hot right now. That high demand is a warning sign for nonprofits who need to be staving off attrition by initiating frank conversations with the development staffers.
By asking goal-oriented questions, you will come up with better ways to achieve the desired outcome.
Former board members have given so much to your organization! Stop neglecting them and start inviting them to get engaged with your mission in a new way.
Even on a shoestring budget you can pull off a donor cultivation event that delights donors and inspires larger and more loyal giving!
What type of friendship is a donor relationship? Is it really "not about the money"?
Who shows up more in your fundraising copy, you or your donor? Here's how to check your pronouns.
Charity leaders are using it to get the word out about their work and to connect with influential people, but they caution it must be used wisely.
Getting board members engaged is more about meeting them where they are than it is about squeezing them into a single channel.
Patrick Rooney, an economist who has studied disaster giving for decades, talks about how long people give after a crisis, whether that affects giving to other causes, and more.
Nonprofits need to pay attention. Without understanding the full scope of how and why people give, they may fail to build ties with generous people.
There is an elephant in boardrooms across national and international lines that can no longer be ignored. That elephant is named discrimination and most frequently it takes the form of racial discrimination.
"If your major donors are giving less year-over-year, there are three basic reasons why. One, you don't control and two you do."
Think of it like an intimate in-person event for your biggest donors, with a virtual audience watching and engaging too.
Are you overlooking your mid-level donors in your acknowledgment procedures? Maybe you're overlooking major donors, too.
The co-founders of She's the First share what they learned from dropping the "child sponsorship" model that donors love.
It's September and the holidays are fast approaching. Are you ready for Giving Tuesday?
Wondering what you should be doing with your donors right now? Here is some good advice.
Imagine your nonprofit with the entire organization passionate about raising money for your cause...
Are you referring to your supporters in writing as "donors," such as "Dear Donor...?" You may want to reconsider.
A database churns out the quality that you put into it. There's no time like the present to invest time in data integrity and data hygiene.
NonProfitPRO reviews some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the potential stress involved.
How philanthropic organizations can better understand the degree to which they include beneficiaries in their decision-making processes, how contextual considerations shape participation, and where problems and opportunities lie.
What makes a "major" donor varies by organization. But whatever your organization considers a "major" gift, they're becoming increasingly important.
Consider your role as a fundraiser and how you would describe it in philanthropic terms in this post from NonProfitPRO.
The Business Journal offers some really great factors for employers to consider in their efforts to make good hires in this tough market for candidate pools.
Few museums and cultural institutions have found fundraising innovation to be enough in these challenging times, but there are some innovations from the space worth sharing.
What do you do with major donors who have long histories of giving but have stopped giving for whatever reason? Here are some good suggestions for keeping those relationships.
Historically, many nonprofits have relied largely on mailers and in-person events to raise funds and connect with donors. But as the consumer and charitable climates shift, more and more donors are looking for an online giving experience.
With the cancellation of their spring gala due to Covid, Hopeful Horizons in Beaufort, SC, switched to smaller events at the homes of their board members. This Champagne & Charcuterie event, held at the home of the board president, raised $8,000.
Of all Key Performance Indicators (KPI), the best sign of your organization's long-term financial health is a high Donor Lifetime Value (LTV or Donor LTV) amongst your recurring donors. Learn to calculate it.
Learn how a seamless donation process helps your nonprofit attract supporters and secure donations.
Can you believe it's already that time of year again?! Check out Classy's Giving Tuesday campaign example for some good tips and resources.
When a long-time CapDev campaign client turned to us for a retained executive search, little did we know it would happen in the middle of a pandemic... and lead to more searches.
If you're struggling to grow your donor base, you may need more in-depth knowledge about your audience. The Giving Institute shared this post to help sharpen donor strategy (from DonorSearch).
With more than a third of your annual donations still likely to come, it's time to get serious about every aspect of your fundraising goals planned giving included. Here are a few areas of focus you should be considering.
Classy shares a hybrid event idea to inspire you this fall with simple tips and actionable next steps.
If you are seeing clogs in your donor pipeline in the mid-level giving range, consider why donors are stuck and what you can do to improve your MG program.
There are an infinite number of ways to mess up a donor meeting, but don't let yourself fall prey to these common mistakes!
The problem with the focus on events is the nonprofits' continual need to find new donors and participants every year. Where is the focus and how can we do this better?
Reimagine the way you connect supporters with the impactful causes they care about. Optimize your donation page to match the modern tech experiences they know and love with these tips.
An E.D. who's seen firsthand the effects of the pandemic had on philanthropic efforts relates thoughts on "taking stock of lessons learned and reexamining how to move forward collectively."
These two Chronicle article authors share lots of lessons for other leaders who may be passing the baton. A favorite piece of their advice: "Park your ego at the door both of you."
Helpful tip to prepare for your next nonprofit position interview.
It's no small taskand takes no small amount of trustto hire an MGO. Here's how to find a great fundraiser.
Donor retention in 2020 was not great. One reason is that many organizations put a hold on asking for contributions in the first half of the year because they worried about donors not giving.
Looking for new donors and wondering where they come from? Stop asking passively and start actively attracting them.
Did you know that lack of reporting back is still the number 1 reason why donors stop giving to you? How are you reporting impact back to your donor base?
Penelope Burk says the fundraisers who will end up in the top positions in the country are those who focus on customer service.
In the first half of 2021, donors have recommended a record $4.3 billion in grants, a 27% increase over the same six-month span of 2020. Expectations are for another record year of DAF giving.
How nonprofit employees can help ideas be heard and embraced.
Grab top insights and learning moments from Classy's staff members' recent experience to amplify your next event.
Analyze the messages in donors' words to understand why they stopped giving.
Going into a donor meeting unprepared is the surest way to secure a bad outcome. Here are some essential tips for preparing a donor meeting.
Technology and more people-centric (i.e., donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand how best to reach out to acquire new donors.
In Penelope Burk's study six years ago, 88% of individual donors said they would have made a gift at the same level whether their names were published or not. Why are we still publishing donor lists?
Find out if launching a capital campaign is the right path for your nonprofit, and prepare with these trends and tips from Classy.
As many organizations are turning to consultants, probably more than ever now, it's important to be clear about expectations. We are not miracle workers, but we can help.
How to figure out at what point major-gift fundraisers hit their stride and how to identify top performers.
Leadership is sprinkled throughout every organization, regardless of size or functionality. Decisive leadership in a nonprofit setting is critical and can make or break an organization.
Why is it so hard to effectively communicate my point? Perhaps because you know too much. Here's how to step back and strengthen your donor communications.
Strategies and tactics to recruit and more importantly RETAIN recurring givers are critical, especially this year. Read and see why and how!
The growth of double bottom line and impact investing can give nonprofits new ways to raise funds and opportunities to grow their influence.
Use the actionable data in this infographic from Classy that has helped thousands of nonprofits diversify their fundraising strategy and retain loyal donors to "future-proof" your fundraising.
Donors want to solve problems. They do not want to hear all the wonderful things about your organization or process.
Stay on top of retention efforts to build a strong foundation for revenue that you and your cause can count on.
What do you do when formal leadership is not skillful? How can we help when we are not formally in charge? Curtis Ogden at the Interaction Institute for Social Change offers tools for facilitating from wherever you are.
Statistics show that nonprofits bring in less than 5% of their annual fundraising income during July and August. Boost your fundraising during the summer slow-down by connecting with donors, asking for feedback and planning future communication.
MacKenzie Scott and Jack Dorsey, along with foundations, helped boost charitable donations in a year when it was sorely needed.
Are you satisfied with just an annual gift, major gift or planned gift? Strive to seek multiple gifts from various assets of one donor for a compounding effect that will provide enhanced results and a more meaningful relationship with your donors.
Fundraiser turnover, especially MGOs, is an ongoing and consistent problem. What can slow down the process? Board members who are creative, deliberate and engaged with their organization and its supporters.
Do you truly know what diversity, equity and inclusion (DEI) means, how to effectively implement a DEI plan, commit to it, promote a culture of respect and inclusion, and work to examine and break down barriers?
A recent report from The Center for Effective Philanthropy found that foundations, government programs and individual donors increased their financial support or gave additional flexibility in how previously promised funds were used.
A personal ask is one of your best fundraising strategies, but do you know what is considered a no-no when you talk to donors? Click below to find out which blunders to avoid when asking for donations in-personor virtually.
LinkedIn is more than just job postings and liking people's status updates. Classy helps take your organization's LinkedIn strategy to the next level by expanding your reach and building engagement.
Q1 giving was up 10% over the first quarter of 2020, while retention of new donors grew by 13.6% - two good signs from the Fundraising Effectiveness Project's 2021 First Quarter Fundraising Report.
Two important pieces of research came out last week, and one could be inclined to think that fundraising and the charitable sector are doing well. But while celebrating the numbers, AFP cautions members to look deeper into the data.
A nonprofit's annual appeal is a critical campaign to sustain its good work. Here are six techniques you can consider that have led to improved results in recent campaigns
A special address from CapDev President, Allan Burrows, on the announcement of the record-breaking giving data shared by Giving USA this week.
Many nonprofit leaders say that increased financial support from funders and the government helped their organizations fare better through 2020 than originally anticipated, a report from the Center for Effective Philanthropy finds.
One theme emerges with every client: the quality and engagement of the board is a critical factor in the nonprofit's success. Here are eight key tips for building and engaging your most successful board...
If you can build trust, plus expand a personal relationship with a donor while also having the knowledge of their gift capacity and areas of interest, a possible layering can occur. Read to learn more about this concept.
According to Giving USA 2021: The Annual Report on Philanthropy for the Year 2020, total charitable giving grew 5.1% and reached a record $471.77 billion compared to $448.66 billion contributed in 2019.
The much-anticipated "re-opening" following global COVID-19 restrictions has arrived. So, what does that mean for in-person events? Take time to understand what your donors and supporters want before diving into event planning.
Bottom line. Make this your fundraising motto: "Listen Your Way to the Gift."
It's easy to let the urgent take the place of the important. But don't let urgency hurt your long-term success and preclude planned giving efforts.
If the past year made anything clear, it's that digital marketing is now longer optional. If you don't want to be left behind, prepare your digital transformation now.
Oftentimes, artificial intelligence does not work for nonprofits. Not because of the people involved, but because of the challenges inherent in adopting new technologies.
A gentle reminder to always take a fresh look at your donation process and see it through your donors' eyes.
Many fundraisers were pleasantly surprised by the continued support they got from attendees and sponsors of virtual events last year. As they tiptoe toward gathering in person, some wonder whether the donors will follow.
One of the most difficult aspects of fundraising is getting enough program impact information to give to the donor. Some simple ways to gather information on how that program is thriving, and then let the donor know...
Here's how to set up a digital donor acquisition program in six steps. This will help your organization grow its digital fundraising program.
Employing the "journey mapping" tactics we teach for building donors relations, you might consider the ways you could help convert social media relationships to more committed supporters.
Your fundraising strategy should be fueled by content, and if it's not, you might be doing more harm than good. Learn how content marketing can drive brand awareness, build thought leadership and connect you with potential donors.
How is 2021 playing out for the nonprofit sector? Examine where you are so far this year and where you expect to finish in 2021. Focus on what you can control. Prepare for unpredictable...
What is loyalty, and how does it apply to your supporters? Understanding loyalty puts you more in tune with donors' feelings toward your cause, which allows you to create a sustainable fundraising program.
If the nonprofit sector is going to continue to thrive through 2021, philanthropists need to ward off "philanthropy fatigue."
Board members are now debating the precautions they will take to meet in person. But one thing is clear: The board will meet in person sometime soon for the first time since Covid-19.
Recognizing donors is an essential part of your job. So, how do you acknowledge contributions from donor-advised funds?
Pursuing transformational gifts from a select group of interested and capable donors is not only the best way to achieve your annual fundraising goals, but it can also catalyze further growth and stability for the future.
Individual donors make up nearly 80% of charitable gifts, but some nonprofits are missing out on this wealth of giving. This Chronicle post gives advice on building up your individual donor program.
Demonstrating credibility is one of the most important factors in a grant proposal. You may be surprised to learn what parts play important roles in illustrating your organization's credibility.
Collaborative technology is incredible. It can empower people across locations to share their individual ideas and build on others' ideas. The whole can be greater than the sum of the parts.
Nonprofits have a special status in our society. Because they're tax-exempt organizations and working in the public's service, it's vital that they operate with complete transparency and lean into social good.
The Biden administration has been pitching the President's new tax plan as a boon for nonprofits since it is likely to inspire wealthy Americans to give more of their assets to charity to offset their tax bills.
Even as nonprofits feel stretched to meet increased demand, donors are returning to their old ways and supporting the organizations they once did at similar levels, according to GivingTuesday's research arm.
This post shares the importance of donor-centered interactions (the most effective type of donor cultivation) during the discovery process and how to successfully engage with potential donors.
Smaller Nonprofits can really benefit from a few tweaks to their donor communications that offer potential for big boosts in giving!
Effective fundraising requires more than strategy and execution it also requires teamwork. That's especially true for major campaigns. This post identifies the seven critical roles you need on your team.
Direct mail readers skim your lettersyou've got seconds to convey your message. That means repetition, pith, and repetition are paramount.
According to a new report, Millennial giving differs greatly from other generations, with many opting to purchase from and give to socially responsible and environmentally-friendly organizations.
Now that recent crises have prompted an influx of new donors, nonprofits are experimenting with the best ways to keep them giving, a big challenge due to steadily declining donor retention rates.
This article offers some good tips on how to master writing for donor relations that will inspire your donors and encourage them to become repeat supporters.
NonProfitPRO shares an example of a major gift officer to using a news story to support a major gift ask. Read on to see exactly how it happened and how you can copy the idea for your own situation.
How can nonprofits measure productivity with remote and hybrid teams, and should you?
At CapDev, we are hearing from lots of nonprofits and institutions who had stalled campaign plans in 2020 and are now ready to re-engage in campaign planning. Here is some of our advice if you are thinking you may be ready for a campaign now.
How do you elevate your donor conversations? Storytelling. This article features tips from major donors on how storytelling can enhance major gift conversations and increase donations.
Classy offers a detailed look into donor segmentation tips from Virtuous, a sponsor of their nonprofit conference.
Being unable to meet with donors and prospects face-to-face, which had served as the gold standard in desired major giving engagement for so long, is starting to change after the past year.
A nonprofit's annual appeal is a critical campaign to sustain its good work. Here are six techniques you can consider that have led to improved results in recent campaigns.
Do you still get a bit nervous about asking for a gift? Finding the right language can help. Check out this article for a few examples on how to carry on a conversation with your donor.
How to convert pandemic donors to annual donors, plan hybrid outdoor events, and more.
With a growing major donor portfolio, how do you allocate your limited resources among your qualified prospects? This post breaks down how to tier donors and build personalized cultivation plans.
As we continue to recover from the pandemic, so many aspects of our lives have gone virtual. Working in development, fundraising virtually is another area of change to consider.
Nonprofits added an estimated 81,000 jobs in March, the largest rebound seen since August, but it may take 18 months for nonprofit employment to reach February 2020 levels.
Some nonprofits hesitate to embrace the video-sharing app, but those who have say it helps them authentically connect with younger supporters, spread their message more broadly, and raise money in a new way.
Whether you're just starting a major gifts program or want to take your MG program to the next level, these tips help get the resources your organization needs, now more than ever.
Strengthening donor experience to combat donor fatigue, the hybrid event model helps nonprofits move their mission forward.
Classy offers several examples to help you send the right message at the right time to drive donations.
Even with all of its challenges, a silver lining could have emerged from 2020. As the doors of many organizations closed, nonprofits were forced to leverage the resources and tools they had available.
Moving beyond anyone's "Rules of Order," this post looks at the real challenges of board committees and suggestions to improve those issues.
Nonprofit board members should realize that their role includes helping a charity raise money, but many are reluctant to do so. This Chronicle column includes ideas from three development officers.
Comprehensive knowledge of board development is a must for every nonprofit to thrive and flourish. Learn more about essential board building responsibilities for your organization's future.
Segmenting your direct mail audience is more crucial than you think - it improves the user experience and increases opportunities for engagement and conversion.
Classy shares five words that can increase donations, why they work, and how to incorporate them into your nonprofit marketing, appeals, website, and donation form.
With the tough competition for donors' attention among the roughly 1.8 million nonprofit organizations registered in the U.S., you have to stay on top of your data to attract and convince donors to support your cause.
Need some new ideas to virtually engage with your supporters? DonorPerfect offers tips from cooking lessons to concerts in this post.
The cover article in this month's Chronicle of Philanthropy highlights how nonprofits are creating more inclusive workplaces for fundraisers of color.
The five economic indicators that are most valuable to forecasting the nonprofit financial outlook are mostly positive, with GDP as the most important measure.
Some nonprofits are including DAFs in their fundraising strategies and seeing inspiring results.
Finding top talent is never easy for nonprofits. Whether you use a search firm or not, this list of tips and resources is really helpful!
Well into this pandemic now, we know that our fundraising toolkits vary, but one thing is true for every reader of this NonProfitPRO column: We can't do fundraising exactly like we did just over a year ago.
As virtual events continue, you might find these ideas to be a good refresher for your online event planning.
The value of partnerships has never been more magnified than during the pandemic. Try these tips to strengthen corporate sponsorships now.
After a tough year, nonprofits got some good news this week from the IU Lilly Family School of Philanthropy: giving is likely to rise by 4% this year and nearly 6% in 2022!
A new Chronicle column explores the ways nonprofit professionals demonstrate an uneasiness about asking for money. If we can't share the good news and invite friends to join us, what does that say about our missions?
Fundraising is a combination of art and science. There is no guarantee in this profession other than if you don't ask, you don't get.
Traditional fundraising systems sometime come across as impersonal simply because they don't have the systems in place that enable a personal connection to their entire donor file.
Working remotely has been on the rise for some time. With all indications it is here to stay, Classy offers strategies for managing your remote team successfully.
Your mid-level donors are essential to the long-term sustainability of your program. Keep them engaged with these suggestions to recognize mid-level donors.
The Chronicle of Philanthropy shares answers to readers' questions about how to connect with prospective major donors with most meetings still taking place virtually.
Promoting corporate giving may seem challenging in these times, but in 2020, corporations increased givingespecially to social and cultural movements, so it may not be as out-of-reach as you think.
Managing donors remotely isn't always easy. Andrew Berry, head of marketing and customer success for Donately, discusses how to overcome challenges associated with virtual donor management to successfully engage with supporters.
We talk a lot about the importance of shifting from transactional to relational approaches with donors, and this post sums it up well.
Knowing the difference between fundraising management and fundraising leadership is essential for fundraising success.
The Blue Ridge Parkway Foundation helps bridge the funding gap to support vital park initiatives, and with around 15 million people visiting the park every year, there's a built-in audience of potential donors. But how can you motivate more of them to give?
Classy shares advice to retain your donors with these re-engagement tips and prevent potential churn.
Nonprofits are experiencing high turnover levels in the pandemic. Stress is one of the obvious causes. Read on to see how to ease stress for nonprofit staffs.
Many nonprofit boards are made up of individuals who are well meaning and want to serve their organization; however, many also lack the correct skills, traits and characteristics needed for long-term success.
Despite concerns that the COVID-19 pandemic would depress donations to nonprofits, giving in 2020 increased from 2019 by 10.6%, with the overall number of donors growing by 7.3%, according to the Fundraising Effectiveness Project's 2020 Fourth Quarter Report.
Thanking your donors has always been important, but it's arguably even more critical as we continue to operate in a virtual environment. While it may seem simple, remember these rules when expressing your appreciation for a gift.
One of the most important things you can do to steward your donors is say: "Thank you." We can all use a few more news ways of doing it!
Peer-to-peer fundraising took a big hit in 2020 as a result of the pandemic. Fundraising revenues for the 30 largest U.S. programs dropped 33.9%, representing the largest single-year drop in 15 years.
Overall giving to the country's 30 biggest P2P events fell nearly 34% in 2020, the first year that the large event collectively raised less than $1 billion.
Even the smallest nonprofit can grow its impact exponentially with a successful endowment campaign, and a challenge gift is a great starting point. See how this one worked.
Multichannel isn't just a strategy to try, it's an entirely new way to position your organization and set a trajectory for growth. It's a way to better connect your internal teams and build stronger connections with donors.
The more you know about marketing trends, the more you'll see that the customer experience, or donor experience, is crucial to raising brand awareness and more fundraising dollars.
See Classy's top lessons learned from their own first virtual event.
Funders and individual donors gave $20.2 billion in response to COVID-19 last year. A new report reveals what we knowand don't knowabout who gave this money, who received it, and the issue areas it supported.
Politicians, corporate giants, celebrities, marketing gurus, not to mention nonprofit staff and volunteers, could have salvaged careers by heeding this powerful truth, which is especially true in the fundraising arena.
So many good lessons learned from this time of adaptation can carry on: from use of technology to better leadership engagement. See what you could do...
Using empathy to establish a good relationship with your nonprofit organization's stakeholders can pave the way to increased productivity and a stronger bottom line.
While the pandemic has created economic challenges across many industry sectors, there are parts of the nonprofit arena that survived and even fared well in 2020.
Learn about free or low-cost digital tools your nonprofit could be utilizing for the benefit of the current WFH environment and beyond.
We all know that the biggest factor driving donor retention is getting that second gift. This is where sending appeals on a regular basis and monthly giving requests come into play.
Pictured to the left: Participants in a Global Citizen Year fellowship harvest a crop in Brazil. The nonprofit trains young leaders internationally.
There is a lack of succession planning in the nonprofit sector, a failure of our profession that needs to be addressed.
Buttons matter! Check out these creative ideas and think twice before designing your next appeal.
We always say that the ask is 95% preparation and follow-up, and only 5% asking, if that. Read on to see why the preparation is key to a successful solicitation.
The "2020 Charitable Giving Report" explores giving trends in one of the most transformational years the social sector has seen.
Better understanding why donors leave and why they stay ties closely to how appreciated they feel. This post gives lots of tips on donor recognition and retention.
Tracking 2020 higher ed giving data reveals that nearly half of the institutions in a major survey reported increases in giving, and DAF funds surpassed corporate support, a first!
The Chronicle of Philanthropy shares its annual ranking of philanthropy's top 50, and gives some insights on who they are and the philanthropic trends signaled by their giving.
In a year of mixed fundraising results, learn what were the game-changers for some, such as digital technology and outreach.
What does it take? This author suggests the capacity to believe and the capacity to persuade are the fundraiser's most critical attributes.
Starting a planned giving program does not have to be complicated. Keep it simple and you can meet the challenge with these ideas.
As we navigate the many transitions of this time, let us not make assumptions or forget to check in with donors. Here are some good suggestions.
As many of us approach the 1-year mark of WFH, Classy offers some great tips for anyone who may be struggling in this new model of work.
Nonprofits are using data, analytics and technology more strategically than ever before. What should you be doing to capitalize on this trend?
While fundraising plans are always a good idea, they can be especially helpful during challenging times like these as nonprofits grapple with the recession set in motion by the pandemic.
We are often asked about conducting strategic planning, which needs to occur at the right time. The strongest, most effective and most sustainable organizations have a clarified mission.
Nonprofits are getting better at virtual events, but can learn more to maximize these gatherings, fend off zoom fatigue, and boost results.
Most nonprofits have caught on by now that you can't wait for the pandemic to end to ask for support. And most are making virtual asks. This blog post gives some good tips on doing it right.
As a consulting firm, we understand that selecting a consultant is not a simple process for any nonprofit. This post shares expertise and guidance to help.
Important lessons learned from 2020, shared in trends that continue into 2021, such as diversifying your communications touchpoints and not relying on a single channel, like in-person events, to drive donations and engagement.
We like to share all of the trends and predictions we can find, even those that may be a little negative for nonprofits. See what you think...
These tools can stifle diversity from the start, especially if those conducting the board search are making assumption about identity, leadership qualities, and expertise that reflect stereotypical white male notions about achievement.
They've always been big givers, but for a long time men got most of the credit. MacKenzie Scott's donation to Virginia State University, announced in December, is the largest single donor gift in the historically Black college's history.
Ever consider why we use certain words in our industry? This post takes on the "Annual Fund." We recommend reading and acting to help boost your donor relations - beyond once a year.
Interesting and important thoughts about POCs in the fundraising profession - from a recently updated and republished article -
"Predictions are hard to make, especially when they're about the future." It's Allan Burrows' favorite Yogi Berra quote and true for this post! Read and see...
In this classic article, grassroots fundraising maven Kim Klein reintroduces us to the wrong and right ways to make "the ask." Read three stories that show how good fundraisers can still make the wrong decisions.
We at CapDev talk with a lot of nonprofits about their search needs every week. Some choose to try it on their own before using a search firm. If you're considering conducting a search, here is a process to consider - or just call us!
There are a few fundraising no-brainers that may be obvious - maybe not. From investing in a good donor management system to thanking donors, check out these tips for a fruitful fundraising year.
The pandemic ushered in virtual fundraising, and it's here to stay. Learn why you need to always offer virtual fundraising options even when in-person events return, along with a couple examples of how to do so.
What are you missing by sticking to traditional fundraising approaches? Read on to learn how to be more inclusive and reach more donors.
We like to call them "first-time;" not "one-time" donors, so read this post to see how to help make that reality of the first gift grow into a longer-term relationship.
Does your nonprofit have a digital strategy? If not, it is time to get on it!
As companies reassess their philanthropic priorities throughout the pandemic, so too must nonprofits pay attention to how they can best partner with businesses.
Amidst the many changes to which fundraisers are adapting, it has become increasingly clear that those who hesitated to initiate major campaigns at the start of the pandemic, are now reconsidering.
A philanthropist and chief executive explain how they transformed a family philanthropy's governance system so it helped accelerate a commitment to fighting racism.
This post suggest thinking of January as "Thank You Month," and offers lots of suggestions on how to go about it.
Want to make a smart investment in your 2021 development planning? Focus on building recurring gifts, the best opportunity to maximize now!
The innovation and advancements made in 2020 continue to shape the future of philanthropy. What elements are best advised to carry into 2021 in your development planning?
In a recently completed CapDev executive search, longtime campaign and search client, Dix Park Conservancy, has selected for NC State Treasurer as its new CEO.
As you start the year, you may have board enlistment on your list of objectives, so here is some good advice to get it right.
It's always a good time to remember the importance and value of donor retention, but read on to consider why it is super important this month.
2020 was all about adapting. What will be the new elements of 2021, and how much will nonprofits need to flex in this new year?